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OUR FUTURE DEPENDS ON CHALLENGING THE STATUS QUO.

And you’re someone that wants to leave a lasting legacy, create a new product or service, or simply a business trying to evolve. Together, we can reshape the world and challenge the norm.

 
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EXPERIMENT YOUR WAY TO SUCCESS

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Business Model Generation

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Lean UX

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Rapid
Prototyping

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Innovation
Workshops

 

Hi, my name is Diego. I use business model innovation, lean and experience design techniques mixed with entrepreneurial thinking to experiment a path to solving any business, user or product objective.

During the day I’m the Director of the ZIP Launchpad, a startup pre-accelerator at San Diego State University. There, I launch ~70 startups a year and help guide new founders to product market fit using core customer development and lean UX principles. I'm a two-time founder, former fund manager, and management consultant to the Fortune 50.

 

SEE MY UX WORK

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Responder

BRINGING INACCESSIBLE TECHNOLOGY TO VOLUNTEER FIREFIGHTERS

When 87% of all U.S. firefighters are volunteer
and rely on fundraising for equipement and tools,
it’s clear why technology is in accessable to them.In an emergency, seconds matter. Let’s give our responders minutes.

 
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Let's Eat

MAKING DECISIONS SUCK. MAKING THEM WITH OTHERS SUCKS EVEN MORE. GET DECISIONS WHEN YOU NEED THEM.

What happens when entire idustries are built solving the wrong problem? They cause pain for users. Learn how I discovered the right problem to solve.

 
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Bypass

SAY GOODBYE TO WAITING IN LINE. THE "EZ PASS" FOR GROCERY SHOPPING IS HERE.

Did you know that it takes about 8 minutes on average to check out at a grocery store? See how I reimagined a 100+ year old user experience to recapture the millenial market.

 

TESTIMONIALS

“Diego made us de-risk critical business assumptions before we went all in and helped us validate our our product assumptions early and often.”

 
 

Cody Russell
CEO, Tunnel Vision

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LET'S WORK TOGETHER

 

I am available for select freelance work and would love to hear about your project.