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OUR FUTURE DEPENDS ON CHALLENGING THE STATUS QUO.

And you’re someone that wants to leave a lasting legacy, create a new product or service, or simply a business trying to evolve. Together, we can reshape the world and challenge the norm.

 
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EXPERIMENT YOUR WAY TO SUCCESS

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Business Model Generation

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Lean UX

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Rapid
Prototyping

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Innovation
Workshops

 

Hi, my name is Diego Alarcon. I help founders, product teams, startups and corporations win in achieving any business, user or product objective with entrepreneurial management and experience design.

During the day I’m Director of the ZIP Launchpad, a startup pre-accelerator at San Diego State University. There, I launch ~50 startups a year and help guide new founders to product market fit using core customer development and lean UX principles. I'm a two-time founder, former fund manager, and management consultant to the Fortune 50. Let's talk about new ideas.

 

SEE MY UX WORK

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Responder

BRINGING INACCESSIBLE TECHNOLOGY TO VOLUNTEER FIREFIGHTERS

When 87% of all U.S. firefighters are volunteer and rely on fundraising for equipement and tools; it’s clear to see why technology is inaccessible to them. In an emergency, seconds matter. Let’s give our responders minutes.

 
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Let's Eat

DO YOU EVER HAVE TOO MANY OPTIONS TO CHOOSE FROM AND CAN'T DECIDE WHAT TO EAT? GET DECISIONS ABOUT WHERE AND WHAT TO EAT WHEN YOU NEED THEM.

I know you're tired of arguing with your family and friends about where to eat too. See how I remimagined the how people come together and make decisions around what to eat.

 
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Bypass

SAY GOODBYE TO WAITING IN LINE. THE "EZ PASS" FOR GROCERY SHOPPING IS HERE.

Did you know that it takes 8 minutes on average to check out at the grocery store, per person? What if there is a line? Millennials would rather spend more money by going out to eat than to have to step foot in grocery store. And this means trouble for the grocery industry. What should grocers do?

 

TESTIMONIALS

“Diego made us de-risk critical business assumptions before we went all in. He also helped us validate our our product assumptions early and often.”

 
 

Cody Russell
CEO, Tunnel Vision

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LET'S WORK TOGETHER

 

I am available for select freelance work and would love to hear about your project.