Business Model Generation

Lean UX

Rapid
Prototyping

Innovation
Workshops

Hi, my name is Diego Alarcon. I help founders, product teams, startups and corporations win in achieving any business, user or product objective with entrepreneurial management and experience design.

During the day I’m Director of the ZIP Launchpad, a startup pre-accelerator at San Diego State University. There, I launch ~50 startups a year and help guide new founders to product market fit using core customer development and lean UX principles. I'm a two-time founder, former fund manager, and management consultant to the Fortune 50. Let's talk about new ideas.