Bypass

SAY GOODBYE TO WAITING IN LINE. THE "EZ PASS" FOR GROCERY SHOPPING IS HERE.

problem

Think about the last time you were stuck in a long grocery store checkout line. On average, it takes a customer with a medium sized cart eight minutes to be checked out. Now imagine if there are three to four people in front of you. The time wasting lines, crowds, and item gathering leave you feeling drained after it’s all done. The pain you feel at the grocery store is not a coincidence; it is a culmination of inefficiency at its finest.

The grocery shopping experience we know today has been around since 1916. Almost 100 years later, with no significant change, grocers have the worst user experience and highest friction during the buying process than any other sector in retail. The new competitive dynamics of internet companies entering the grocery space, and the coming economic shift to the millennial consumer poses a situation in which grocers have a small window of opportunity to adapt, or they will cease to exist.

Business Challenge

Do grocers and their customers need a solution to these problems? Should the time, effort, and resources be spent pursuing this opportunity? If yes, design a solution that meets both customer needs and grocer business goals. Deliver a business model that shows how the solution can scale into a scalable venture backed company. Provide a roadmap to de-risk the development of the business.

The Bypass case study is password protected and reserved for recruiters, clients, and employers. To get access please contact me. 

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